Mobile web design - can you afford not to go mobile?

08 August 2013 | Posted by Mark

Devices which responsive sites can be viewed with

With more and more smartphones and tablet devices on the market businesses are realising how important a mobile version of a website is.

There are a few ways to accomplish the goal of having a website which caters for a mobile design.

You can have a seperate mobile website and when a visitor goes to your site from a phone they get automatically re-directed to the mobile version. This is a standalone site that mirrors your main desktop site. This can add unnecessary time to update and maintain. It can also cause problems such as duplicate content if not flagged correctly.

The preferred method at the moment takes advantage of responsive mobile web design which in essence is exactly the same site as your main website but displayed in a more consistent manner for mobile devices.

1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61 percent of users called the business and 59 percent visited.

The benefits include no duplicate content being created or excessive management of more than one site.

Our own site is made with mobile web design in mind. Go ahead and re-size your browser and you will see how the content moves and the layout adapts to the width of your browser window.

Some interesting mobile web design search facts

Here are a few revealing statistics regarding mobile search activities.

  • 1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61 percent of users called the business and 59 percent visited.
  • 79 percent of smartphone users use their smartphones to help with shopping.
  • 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information, but 79 percent of large online advertisers still do not have a mobile optimized site.

(Data from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/d#mobile-search)

Now think how your business could benefit from mobile web design.

Still need convincing? Give us a call or contact us to find out more.